As a social media expert, Luan has trained thousands of business professionals around the world through open social media training courses and internal projects. She is a course instructor for LinkedIn Learning and a certified lead trainer for Facebook and Instagram. Luan is the author of the award-winning book "Relax!" It’s Just Social Media” (2016), bestseller “Planning for Success: A Practical Guide to Setting and Achieving Social Media Marketing Goals” (2023).
Luan is currently writing a new book for Bloomsbury Business, due to be published belarus number dataset in September 2024. Category: Articles Digital Strategy • Social Media Marketing Get the latest digital marketing data, insights and toolkits from DMI DMI Logo Courses Toolkits Demo Videos Webinars Ebooks Podcasts Glossary Privacy Policy DMI Logo Course Resources Keyword Search. Log in to View Courses Popular Articles Micro Courses Skill Test Toolkit Webinars Premium eBooks More ← Back to Articles July 8, 2024 14 Ways to Grow Your YouTube Channel Articles • Display and Video Advertising by Digital Marketing Institute One of the most effective ways for digital marketers to inform and connect with their audience is through video content.
Long-form videos can help introduce and inform people about a brand, product, or service, while short-form videos can showcase a brand’s personality while being fun and engaging. According to research from Wyzowl, 88% of marketers say videos have helped them increase user knowledge of their products or services, while 86% believe videos help increase web traffic. As the second most visited website (after Google), with 2.5 billion monthly users and 100 million subscribers, YouTube is one of the best places for businesses across industries to promote video content.
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