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Keep in mind that the activities go far beyond the mere creation of ads or profiles on social networks. These activities are important, but they are only part of what the agency does. Below we will detail these services. Marketing Planning A Marketing agency is not just about carrying out campaigns. It is necessary, before any strategy, to plan . This means: analyze data, set objectives and goals, define indicators , set deadlines, and build strategies to achieve results. Planning involves market research, business diagnosis and scenario projection to define strategies with more confidence.
Therefore, Marketing planning is one of the main activities of Croatia Phone Number List the agency, since it structures strategies and defines the best paths. Market segmentation In Marketing planning, market segmentation is a fundamental activity. Based on market research and analysis, the agency can segment audiences, according to common characteristics and interests, and define the company's target audience . It is with a focus on the target audience, then, that strategies and campaigns are developed. This way, they achieve more precision and efficiency, instead of targeting a very broad and generic audience.
Definition of positioning Still in Marketing planning, another important activity is defining the positioning of the brand in front of the target audience. In the same market, for example, one brand may position itself as popular, while another brand positions itself as exclusive. Market research analyzes , in addition to other data, competitors' strategies and how they position themselves to serve their audiences. Then, this information helps define how the company should position itself before its target audience , in order to differentiate itself from the competition and conquer a unique space in the minds of consumers. marketing agency Source: Strategy for Executives Create and manage campaigns By defining the target audience and positioning yourself in the market, it is possible to develop more efficient Marketing campaigns.
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