|
|
Marketing psychology is simply the integration of psychological principles into marketing strategies to understand the psychological factors that affect the consumer when purchasing, which allows understanding and providing his needs, and then increasing sales and profits. It also determines the factors behind each customer to know the difference between one customer and another during the purchasing process. What is the importance of marketing psychology? If psychology is directed to studying the motivations and psychological factors of the individual, then marketing targets this individual in the marketing process, and psychology can be used in marketing by During the following: 1- customers You must be close to the hearts of customers and always communicate with them. It should also appear to them that many users.
Have found the solution in the products and services you offer. When you convince the customer that many people close to them and love them deal with your brand and prefer your products, the process of convincing them will be easier. 2- Identifying the customer’s interests and phone number database preferences When you appeal to the customer’s emotions, and understand his requirements, interests, and reasons for his preference, you can direct him to what you want. Instead of a detailed presentation of the advantages of your products and services, try to know what the customer likes, and attract him towards your products in this way. The most important features in the product are to be derived from The consumer loves it. 3- Method of presentation to customers This method is how you send your promotional offers to customers.
Psychological studies have indicated that there is a willingness on the part of customers to agree to larger requests if they have previously agreed to a smaller request. If you want to borrow $1,000 from a friend, the amount may seem exaggerated. Or too big for him, but if you asked him for $500, and then shortly after asked for another $500, that would be easier and more convincing. 4- Using multimedia Do not target your customer through textual content only, as that is boring. Rather, be relevant to multimedia, as they are attractive means that the customer cannot resist. You can create a combination of images, drawings, and video to add a kind of beauty and creativity in presenting your services and offers, as well as when using narrative content. The story should be interesting, attractive, and concise.
|
|
發表於 16:08:34