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And the more personal it is, the more unique it is, the more interesting it is for the reader. Don't be afraid to dig deeper When you make a business blog truly personal, not everyone may like it . There is. One deeply moved person reading your blog is much better than thousands of people lured by click-bait headlines and keyword-stuffed content. Who abandon your site in the blink of an eye. Blogging isn't about chasing numbers. Think about all the topics you can cover by doing Keyword Research on long-tail keywords . The more specific you are in your topics, the more you attract readers who know they are reading content made especially for them. towards user conversion. If you write to please everyone, you may get a Buy Bulk SMS Service lot of clicks and visits, but this probably won't lead to a conversion to your goal. In my experience as a blogger, even long-tail articles can get a lot of success and go viral. Long tail blog posts are the ones that really help people. They are the ones that create value for the reader and make the world better. You absolutely must read : How to do Keyword Research for SEO Copywriting in simple steps Engage with the narrative The blog is (also) storytelling. If you want the reader to stay glued to the screen reading your articles, all you have to do is ENGAGE THEM. And still few companies actually do it . One of the





fundamental questions you need to answer every time you create a blog post is: Why should the reader read all this? Many essays, manuals and books have been written on how to tell a great story. There are many experts who can enlighten you on how to do brand storytelling. The key thing to always keep in mind is that you have to seduce your reader. Director Andrew Stanton's speech can give you more information on how to narrate for a company blog: Participate in discussions The power of the Internet lies in the EFFECTS that are unleashed online . If you write a business blog and the people who follow you read it, you will start to get views. But the blogs that really take off, the articles that really go viral, are the ones that exploit the propagation effect of the network .