You will become better at understanding website content broadly

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But now back to the beginning: what are keywords? You can think of keywords as key terms that ultimately represent the search terms of your ideal customers on Google. This means that if your ideal customers have a problem, for example, they enter one or more terms into the Google search (= search terms). With the intention of getting a solution to your problem. Google looks through all the websites in its huge database that contain and discuss these search terms.


Since Google can only display ten pages as search results on the first page, Google chooses the websites that it believes will provide the user with the best possible results (in this case the solution to their problem). Because Google's primary goal is user satisfaction . Accordingly, you can imagine the keywords as Australia Phone Number Data a bridge . A bridge between Google users (your ideal customers) and your website. In order for Google to correctly assign your website content for a search query, both the focus keyword and the supporting keywords should be placed in specific page elements.



You can find out what these are in the “ Keyword placement in SEO-optimized texts ” section below . In the “ Finding the right keyword ” section you will also learn how to determine the keywords that match your desired customers and your offer. KEYWORD TYPES But how do you know which keywords you need when you want to write SEO texts? Well, you need an individual focus keyword and matching supporting keywords for each search engine optimized text.