9. Think about improvements Data measurement is also the starting point for you to try new strategies and obtain even more adherence to your newsletter. Following this data, you can create A/B tests to see which elements provide the best results within your newsletter. When you gain more experience, you can start doing small tests like: position of links and CTAs; image types and sizes; links highlighted or inserted in the text; theme and preview text; shipping frequency; text size; among others. A/B testing allows you to identify more precisely what is most attractive to your audience and, in this way, build newsletters that are increasingly aligned with the needs of your leads.
10. Keep your strategy constant and coherent Finally, no more sending Phone Number List a newsletter today and another in three months. If you want to develop a true relationship with your leads and clients, you must be constant and coherent in your proposal. Schedule yourself in advance so you don't miss the day the newsletter is sent. Nothing can compromise its performance, so select the content in advance, save the newsletter template and delegate the task of preparing everything to someone responsible and committed.
What are the best practices to differentiate yourself in a newsletter? Ready! Now that you know what the 10 most important steps of the strategy are, you can start optimizing your newsletter with the help of the tactics that we will teach you below. Keep reading! Welcome every new subscriber There is a saying that says: the first impression is the one that stays , therefore, there is nothing better than welcoming all your subscribers. Use the first email to introduce the company spokesperson (or your brand persona ) and align all expectations between you and the recipient. Explain the contents that the newsletter will address and how frequently you will send it.
| 
發表於 13:36:09