tea brand wanted to develop its visibility to increase online sales through SEO leverage with a target ROI Improve visibility and qualified offbrand traffic on the French market Increase sales through the SEO channel The strategy To generate traffic our team of SEO consultants have identified several areas for improvement Technical corrections to website pages Adding optimized text to product pages Optimization of the internal mesh Creating content for the blog Netlinking strategy towards specific categories of the website We first audited and analyzed the brands website in order to identify areas for improvement We supported
Compagnie Coloniale for the technical correction of already existing pages and identified relevant queries on which it was not sufficiently visible by targeting categories of keywords with a significant search volume tea black tea green tea white tea rooibos etc These queries were chosen in response to user needs and therefore likely to convert Internet users into new customers of the brand Depending on the most relevant queries Rich People Phone Number List the texts of the product pages have been optimized Use of keywords expressions plural keywords synonyms etc integration of keywords in titles and HHH tags integration of main keywords in URLs integration of keywords in the first words of the text creation of internal links between product pages and category pages New content was created for the blog pages to answer Interne
t users questions and allow Compagnie Coloniale to position itself on the first page of Google for relevant keywords From these pages the tea brand was then able to create links to pages of similar products to strengthen internal networking Thanks to the netlinking strategy these actions and the legitimacy of the website have been reinforced It is now positioned among the first links on search engines when a relevant query is made Our consultants have identified the number of links necessary to obtain then search for qualified backlinks Research and comparison phase based on several indicators on which theme the website is positioned what is its authority its monthly traffic and its Trust Flow Citation Flow Phase of checking the anchors of the links obtained During these actions regular monitoring was carried out Position gains on targeted keywords Action monitoring The results With the help of our consultants Compagnie Coloniale
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