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Leaving these leads aside would mean throwing the money spent on generating these leads down the drain! Thanks to lead nurturing, marketing automation will allow us to mature these leads to transform them into customers and thus make the expenses related to lead generation profitable. Moreover, a marketing automation tool allows us to collect data that will enable us to identify which actions generate the most results, and thus put our budget into profitable.
Actions and optimize our marketing strategy on Phone Number Data a continuous basis. This explains the following figure: report a cost reduction of 24%, compared to 19% in 2019. Marketing automation allows us to collect data and thus understand the impact of our marketing actions. What is working? What doesn’t work? Thus, companies using marketing automation solutions are able to put their budget on actions that really bring them a ROI, avoiding many expenses.For several years now, personalized marketing (also called customised marketing) has been at the heart of B2B marketers’ concerns.
The B2B buyer’s behavior has changed and so have their expectations. Our prospects want a personalized speech, and to feel unique in the eyes of brands.Writing the first name of your prospects at the beginning of your emails is not enough anymore! So, what are the benefits of personalized marketing for B2B companies and how to implement it with marketing automation? Follow the guide! guide to marketing automationWhat is personalized marketing? Personalized marketing was created in opposition to mass marketing or undifferentiated marketing.
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