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The click percentage, therefore, is obtained by multiplying by the number that comes out of the ratio between the number of clicks and the number of impressions. Search Engine Land , however, did not notice any particular changes regarding pay per click and the traffic arriving from the ads. The prediction that was made, however, concerns the possible decline in obtainable impressions. Therefore, there appear to be no particular reasons for alarmism in the face of this situation.
Google tried not to worry its advertisers, telling them there would be no big changes. Beyond WhatsApp Number List this, however, it is better to have a complete overview of the situation and not underestimate any aspect. Each company that operates online has different characteristics compared to another and, therefore, it is not easy to instantly intercept any weak signals launched by a change imposed from above. We must not, therefore, be overcome by anxiety but calmly evaluate every aspect and decide what to do having a large amount of data and information available.
The aspect that matters most in these situations is monitoring.t is the only way available to notice any changes quickly and intervene promptly if it is necessary to opt for a change in strategy. It is clear that if an advertiser were to notice, following this decision taken by Google, a negative change in the results of a campaign, it is best to reflect on the situation and make changes. When creating a campaign on Google Adwords it is essential to monitor the score given to the keywords from the point of view of quality. In this case, we are talking about Quality Score .
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