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Currently, Gmail has 1.5 billion users worldwide, so you can make your brand visible without being intrusive to users’ inboxes. Unlike Display Ads, Discovery Ads lets you reach up to 3 billion people across Google’s Discover, Youtube, and Gmail tabs. As an advertiser or business owner, your goal is to get discovered. Besides, your campaigns must help drive action from highly engaged audiences. Thus, you must help users become familiar with and trust your brand. Discovery Ads in YouTube, Discover App, and Gmail Promotions Tab Photo: Discover Ads in Youtube’s mobile home feed, Google Discover feed, and Gmail Promotion tab.
From Google Support. You can create Discover ads campaigns as single static image OR multiple-carousel images. Businesses can make the most of carousel image ads because it has better engagement. Carousel ads let you showcase your products CY Lists or relevant content from your website. Further Reading: Disapproved Google Ads: What to Do Why Should You Use Google Discovery Ads Discovery Ads eliminate a lot of estimation or rough calculations from paid advertising.
Aside from that, there are other benefits to using discovery: Its ads campaign reach is extensive Now more than ever, its ads work to your advantage as a brand. It can help you reach up to 3 billion mobile users across three Google placements. In comparison with traditional display ads, these ads are eligible to appear in YouTube Home and Watch Next feeds, as well as Gmail’s Social and Promotions tab. It’s visually enticing Instagram and Pinterest may have provided inspiration for Discovery. Take a look at both of these social media channels and you will find a showcase of products using either a single high-quality image or a swipeable carousel of multiple images.
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